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UPUtah Property Playbook

Case-study methodology

Case-Study Methodology

Direct answer:a case study is published here only after a specific sequence — a documented outcome, the client’s explicit signed permission, and every financial figure verified against a real source document. Any case that hasn’t cleared all three stays unpublished, no matter how strong the story is.

The publication sequence

  1. The real facts of the situation are recorded in full, including the risks and the actual actions taken.
  2. The client reviews and signs a permission form specifically authorizing this case to be published.
  3. Every financial figure is verified against a real source document before it’s used anywhere.
  4. Only after all of the above is a case marked published, with the client’s permission status recorded as granted.

A case can exist in draft — even with its own page built — while it works through this sequence. It stays out of every public listing, search result, and sitemap entry until it’s actually published.

How figures are labeled

Every number in a case study is labeled for exactly what it is, and the label never gets softened for effect:

  • Achieved — a real, already-realized result
  • Modeled — calculated from real inputs using a defined method, not a guess
  • Projected — a forward-looking estimate based on stated assumptions that could change
  • Estimated — a preliminary figure, often before formal professional review
  • Illustrative — a hypothetical example meant to explain a concept, not a real property’s numbers

A modeled or projected figure is never relabeled as achieved, and a potential or remaining opportunity is always described with honest hedging — “has not yet been established,” not implied as already realized.

Permission and consent

Every client is asked the same way, regardless of how the outcome turned out, and never offered an incentive to leave a review or agree to a case study. A case is never published just because a client felt good about the experience in general — permission is always specific to publishing that particular case, in writing, and doesn’t carry forward to a future edit or a different placement.

Photo permission is tracked separately from publication permission — a case can publish using only clearly disclosed illustrative imagery while real property photos remain unrequested, if that’s genuinely where things stand.

Why this page grows slowly

Most real transactions never become a public case study — that requires a client willing to have their situation discussed publicly, which most reasonably prefer not to do. The case studies published here represent a small, honestly disclosed sample, not a claim about typical or average results.

Author: Todd McClean, Realtor® | Real Estate Investment Strategist, Mountainland Realty, Inc.. Reviewed July 29, 2026.

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