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UPUtah Property Playbook

About Todd McClean

Strategy, construction insight, and disciplined risk analysis.

Architectural blueprints and floor plans

I am a Utah Realtor® with Mountainland Realty, Inc., operating as McClean Realty Group, and the founder of Utah Property Playbook. I help homeowners, buyers, landlords, and investors understand their options and make better real estate decisions.

My work has included helping clients evaluate property values, improvements, financing, cash flow, selling, holding, and long-term strategy. My construction experience helps me evaluate property condition, renovation priorities, likely cost ranges, and which improvements may affect marketability.

I serve as the real estate strategist for a family trust with residential, multifamily, apartment, and mixed-use holdings. My role includes evaluating acquisitions, repositioning properties to improve cash flow and create equity, analyzing financing alternatives, and incorporating cost-segregation and bonus-depreciation considerations in coordination with qualified tax professionals.

My approach includes risk analysis and stress-testing. Rather than relying only on favorable assumptions, I evaluate how a decision may perform with lower income, higher vacancy, unexpected repairs, rising expenses, changing interest rates, construction overruns, or a slower resale.

My perspective on risk and capital allocation was also shaped by professional exposure to commodity brokers, market makers, and floor traders connected with major exchanges. That experience reinforced the importance of leverage, liquidity, opportunity cost, and downside protection.

Through Mountainland Realty, my clients receive my direct attention along with the resources, support, and collective experience of an established Utah brokerage.

Utah Property Playbook was created to provide transparent real estate information, practical calculators, market analysis, and clear strategies for buying, selling, financing, and investing.

I provide real estate representation and strategic analysis but do not provide legal, tax, accounting, lending, securities, commodities, or financial-planning advice.

What Todd Brings to a Property Sale

What this actually adds to a sale.

Seller-first pricing and positioning

Pricing built from comparable sales and active competition, not a number chosen to win the listing.

Net-proceeds analysis

What you may actually walk away with, estimated before you commit to a price or a marketing plan.

Buyer-mindset perspective

An explicit look at how buyers will search for, compare, and evaluate your property against its competition.

Construction-informed preparation review

Construction experience applied to separating necessary repairs from optional improvements, and estimating likely cost ranges for each.

Family-trust real estate experience

Real estate strategist for a family trust holding residential, multifamily, apartment, and mixed-use properties — evaluating acquisitions, repositioning, and financing alternatives.

Sell-versus-hold analysis

A direct, numbers-based comparison for owners weighing whether to sell now or continue holding a property.

Selling-and-buying coordination

Sequencing support for sellers who are also buying their next property.

Clear explanation of trade-offs

Each pricing and preparation option explained with its actual downside, not just its upside.

Direct communication

Direct access to Todd McClean, backed by Mountainland Realty, Inc.'s resources and support.

Utah market focus

Comparable sales, inventory, and buyer demand evaluated by Utah county along the Wasatch Front, not a national average.

Todd's seller process

Not every step looks identical for every transaction, but this is the shape of it.

  1. 01

    Seller objectives

    Understand what you actually need from the sale — timing, proceeds, certainty, and constraints.

  2. 02

    Property review

    Assess condition, updates, and mechanical systems relative to competing inventory.

  3. 03

    Comparable-sales analysis

    Review what genuinely similar properties have actually sold for recently.

  4. 04

    Active-competition analysis

    Evaluate what a buyer can choose instead, right now, in the same price range.

  5. 05

    Search-range and exposure review

    Consider how list price affects which buyer searches the property appears in at all.

  6. 06

    Preparation recommendations

    Separate necessary repairs, optional improvements, and spending that may not improve the outcome.

  7. 07

    Net-proceeds estimate

    Estimate what may remain after payoff, commission, and closing costs.

  8. 08

    Pricing-position options

    Compare pricing approaches and what each is likely to produce in showings and offers.

  9. 09

    Photography and launch plan

    Coordinate presentation and timing for the property's first days on market.

  10. 10

    Showing and feedback interpretation

    Read patterns in buyer feedback rather than reacting to any single showing.

  11. 11

    Offer and net comparison

    Compare full offer strength — price, financing, contingencies, and timing — not price alone.

  12. 12

    Inspection and appraisal management

    Navigate negotiated repairs, credits, and appraisal outcomes as they come up.

  13. 13

    Closing and next-move coordination

    Coordinate the sale with your next purchase, move, investment decision, or equity plan.

Featured case study

What Todd Saw in the Property Other Investors Avoided

One property, examined in detail — not a set of separate client stories. Three lessons from how Todd approached it:

  1. 1

    Identify what others miss

    Major systems were newer even though the property looked dated.

  2. 2

    Compare the real options

    The owners evaluated several better-looking properties before returning to the overlooked opportunity.

  3. 3

    Build a plan that can be executed

    Todd separated property-wide air conditioning from the full renovation, tested one unit, and scaled after renter response.

Read the Six-Unit Case Study
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